If you have ever heard me speak you know that the underlying secret to growing your influence is to make it about others. One of the principles I teach is to Practice The Platinum Rule.
Most people teach the Golden Rule which states: Treat Others The Way You Want To Be Treated. Tony Alessandra said, “If applied verbatim, it can backfire and actually cause personality conflicts. Why? Because following The Golden Rule literally – treating other people the way you’d like to be treated – means dealing with others from your own perspective. It implies that we’re all alike; that what I want and need is exactly what you want and need. But of course we’re not all alike. And treating others that way can mean turning off those who have different needs, desires, and hopes.”
That is why when it comes to dealing with people, communication and influence; we need to move beyond The Golden Rule to The Platinum Rule. Treat Other People The Way They Want To Be Treated
The difference is subtle, but in practice it’s drastic. It’s not about you. It’s about them.
The Platinum rule means that as a leader you care enough about the individual to treat them as an individual. It is that extra ingredient that leaders can use in a myriad of ways to build bridges with their people and make them feel valued. It is leading through their eyes, understanding their perspective, and helping them achieve their goals. Leadership is never about you. It is always about them.