Relevant Leadership Blog

Stop Fighting Objections. Use a Story to Change the Conversation.

If you have been in sales for very long, there is a good chance someone has taught you Feel, Felt, Found. It usually sounds something like this: “I understand how you feel.” “Other customers have felt the same way.” “But what they found was…” There is a reason the framework became popular. It acknowledges the objection rather than immediately arguing with it. It introduces social proof. And it gives the salesperson a structure for responding. But there is also a problem. Customers have heard it. A lot. When delivered poorly, Feel, Felt, Found can sound less like empathy and more

Read More »

Your Competitors Have the Same Claims. Your Stories Make You Different.

In a competitive selling environment, one of the biggest challenges is not convincing a customer that your product is good. It is helping them understand why you are different. Think about the language used in most sales conversations. “We provide great service.” “We really understand our customers.” “Our solution is easy to implement.” “We have an experienced team.” “We are committed to your success.” There is nothing wrong with those statements. In fact, they may all be true. The problem is that your competitors are saying them too. When everyone makes similar claims, even meaningful differences begin to sound the

Read More »

The Skill That Keeps You Relevant

Why Adaptability Wins When the Playbook Stops Working Success can make you less adaptable. That may sound backward, but success has a way of convincing us that the approach that worked yesterday will keep working tomorrow. We repeat the strategy. We protect the process. We become attached to the playbook that produced the result. Then the market shifts. Technology changes. A customer wants something different. A competitor moves faster. A role that once felt secure suddenly requires an entirely new set of skills. The people and organizations that struggle most with change are not always the least capable. Often, they

Read More »

Why Rejection Feels Like a Threat and What It Costs Salespeople

  Recently, my friend Martin Hurlburt introduced me to the book Social by Matthew Lieberman. One of the book’s central ideas immediately caught my attention: human beings are wired for connection. For most of human history, belonging wasn’t simply something that made us feel good. It helped keep us alive. Our ancestors depended on the group for food, protection, shelter, and survival. Being accepted by the tribe increased your chances of living. Being rejected or excluded could be dangerous. That history still influences the way our brains respond today. Social rejection activates some of the same threat and pain systems

Read More »

The Missing Ingredient in High-Performance Communication

  As a speaker and author, I spend a lot of time thinking about pedagogy. It is not a word that comes up often in everyday conversation, but it shapes every great presentation, book, classroom, training, and conversation. Pedagogy is the art and science of teaching. More specifically, it is the thinking behind how we help someone learn. It asks questions like: ● How should this idea be introduced? ● What does the audience already know? ● What will make a complex concept easier to understand? ● How do we keep people engaged? ● What will help them remember the

Read More »

What Top Performers Do Differently Before the Pressure Hits

When the pressure hits, most people hope they will rise to the occasion. Top performers take a different approach. They do the work long before the occasion arrives. We tend to notice performance in the moments when it is most visible. It might be a big presentation, an important sales call, a difficult conversation, a championship, or an unexpected crisis. What we rarely see are the hundreds of small decisions that prepared someone for that moment. In the national study behind my book, Redefining High Performance, preparation emerged as the number one driver of high performance. That finding did not

Read More »

Redefining High Performance Podcast Season 2 Episode 35: Four Questions for a Compelling Presentation

  Hello and welcome to the Redefining Hyperformance Podcast. My name is Ty Bennett, and every week I bring you a short, quick episode with something that hopefully is very practical, something that you can use, and over the next couple of minutes, we’re going to dive in. Every once in a while, we will bring some longer form interviews with somebody who I think adds to the conversation around high performance. But today. I want to share with you the 4 questions you need to answer when presenting. I don’t know if you present on a regular basis. That’s

Read More »

Season 2 Episode 34: Toolset of Storytelling

Welcome to the Redefining High Performance Podcast. My name is Ty Bennett. I’m excited for today’s episode, because today is week 3 in a series on the power of storytelling. If you haven’t done so, go back and listen to the two previous episodes. They’re quick, they’re short, they’re to the point. But in week one, we talked about the mindset of storytelling. In week two, we talked about the skill set of storytelling. I give you the formulas, how do you craft and deliver an influential story, and today, in week 3, we’re going to talk about the toolset

Read More »

Redefining High Performance Podcast Season 2 Episode 33: Skillset of Storytelling

  My name is Ty Bennett, and I’m excited to be with you today as I share another quick segment in our series on storytelling. Last week, we talked about storytelling and the mindset that goes into it. I believe storytelling is one of the most underrated skills in business. Stories move people, stories connect people. And it’s a skill that allows us to perform at higher levels, whether that’s in sales, in leadership, in just overall communication and connection with people. And so, last week we dove into the mindset. Kind of, how did you come into those conversations

Read More »

Redefining High Performance Podcast Season 2 Episode 32: Mindset of Storytelling

  Hello and welcome to the Redefining High Performance Podcast. My name is Ty Bennett, and I’m excited to be back with you today, and especially today, as I start a three-part series. Over the next 3 weeks, I’m going to share with you the power of storytelling. Storytelling, I believe, is one of the most underrated skills in business. Now, if you want to be a high performer, last week we talked with Heather Younger about connection. And one of the best tools that you have in your disposal to be able to build connection, whether that’s in sales,

Read More »