They say that the golden rule of business is – “People Do Business With People They Know, Like and Trust.”
We’ve all heard that, and even repeated it, but ultimately – it is wrong.
Ok – maybe wrong is not the right word. The Golden Rule is incomplete.
The truth is people do business with people they know, like, trust and VALUE.
Honesty and likeability are important, but if people don’t see you as valuable – they will never do business with you. If you don’t come across as professional, knowledgeable, with the right skill set to get the job done – you will never be as influential and successful as you would like.
So what do we do about it? We make ourselves more valuable. We develop our knowledge, our skills and we continually strive to get better.
The Golden Rule of Business should read – “People do business with people they know, like trust and value”
Make sure you are someone who meets that criteria.