Let Your Customers Drive Business Decisions

I have four little kids under the age of 8 and at our house we love movies.
Disney recently came out with a new Princess movie called Frozen, which is a fantastic, animated musical in classic Disney fashion.

The story is about an Ice Princess and of course there are unlikely heroes, surprising bad guys, and hilarious characters. The marketing lesson from this movie, however comes from the soundtrack.

The Frozen soundtrack has become a breakout success. My kids can sing every word, as millions of others can I am sure. The album received widespread critical acclaim by music critics and debuted at No. 18 on the Billboard 200 chart. As of February 12, 2014, the soundtrack has sold 952,000 copies in the US and has topped the Billboard album chart four weeks. The album was certified Gold by the Recording Industry Association of America, and peaked at No. 1 on the aforementioned chart, becoming the fourth soundtrack album from an animated film to reach that milestone.

It is also one of the most talked about soundtracks on social media. There are music videos being shared and songs being referenced, parodied, and shared constantly.

So here is the lesson: Let Your Customers Drive Your Business Decisions.
Disney has paid attention to the number of soundtracks being purchased as well as all the buzz on social media and they decided to put out a Sing A Long Version of Frozen in movie Theaters. – Genius!
It is the same movie, you just know that everyone in the movie theater is going to be singing along.

My wife and kids went to the Sing A Long version yesterday and loved it.

I sat back and admired the genius of Disney who filled a movie theater to capacity with people who had already seen the movie at least once, but this time they all got to sing along to the songs they loved.

When we step back in our businesses and pay attention to buying patterns, what is being talked about and what is being shared by our customers, we put ourselves in a position to let our customers drive our business decisions. It is the perfect place to be – because ultimately your business isn’t for you – it is for your customers.


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