Three Roles of the Entrepreneur

Yesterday I was watching Shark Tank and Daniel Lubetzky, the founder of Kind Bars, was a guest shark. In one of the discussions, he shared something very insightful.

He said there are three roles of an entrepreneur.

The first is the Creative. First, entrepreneurs need to create their product or service. They brainstorm and determine how to solve problems.

The second role is Critic. I think many entrepreneurs miss this phase. They need to be the biggest critic to their plan. Play devil’s advocate. Try to poke holes in it in order to create the best product/service/plan.

The third role is Crusader. Once you have a solid approach, your role changes to crusader. You become the most devoted, passionate crusader of your cause and that is what creates momentum and a movement.

I’m a big believer that in order to be successful in today’s world we need to think like entrepreneurs. Leaders need to think like entrepreneurs. Salespeople need to think like entrepreneurs. We all do. And understanding these three roles is crucial.

The skill of creativity and solution thinking is born out of curiosity.

Learning to be a critic at the right time and for the right reason (to verify that the plan is sound) is developed through discipline.

And learning to be a crusader is what allows you to be influential and win people to your cause.

These are roles for all of us.

In today’s world – entrepreneurial thinkers lead the way.


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