A Storytelling Lesson From The NBA Playoffs

I love basketball almost as much as I love storytelling. Luckily for me, today they will come together. We are in the middle of the NBA playoffs and without question the single best player so far in the playoffs has been Kevin Durant. He is averaging over 30 points per game. And it’s not only this year. Durant has been the best player in the playoffs the last three years. In fact, in his entire playoff career he has averaged over 29 points a game which has only been outdone by Michael Jordan & Jerry West. The interesting thing to me is that for all of his greatness, he is still disliked and discounted by a large percentage of NBA fans. And I think the reason is a lesson in storytelling. I teach audiences that a great story follows a model of struggle to solution. You hook people with the
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Here’s An Answer You Probably Don’t Want To Hear

  A couple of days ago I had a conversation with a speaker who said “I’m really good on stage, but I’m not getting booked for speeches as much as I would like to, do you have any suggestions?”   My answer is one that he probably didn’t want to hear, but it’s the truth. I said “Your problem is one of two things. Either 1 – you’re not as good as you think you are on the stage or 2 – you’re not marketing yourself the way you need to or as effectively as you need to.”   That might be hard to hear, but when you think about it that’s the truth. It’s true not just for speakers, it’s true for all of us. Think about an entrepreneur whose business is not growing in the way that they want it to. It’s either because their product or service
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Am I A Good Listener?

Steven Ash, “The Career Doctor” developed this listening test. It is a great way to see where you rate as a listener. Good luck! Give yourself 4 points if the answer to the following questions is Always; three points for Usually; two points for Rarely; and one point for Never.   __ Do I allow the speaker to finish without interrupting? __ Do I listen “between the lines”; that is for the subtext? __ When writing a message, do I listen for and set down the key facts and phrases? __ Do I repeat what the person just said to clarify the meaning? __ Do I avoid getting hostile and/or agitated when I disagree with the speaker? __ Do I tune out distractions when listening? __Do I make an effort to seem interested in what the other person is saying?   Scoring 26 or higher – You are an excellent
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How To Win The Sales Number Game

In my previous life – haha, in my twenties – my brother and I built a large business in direct sales. We had a substantial sales team that focused on selling nutritional supplements through doctors’ offices. In the direct-sales industry there are a couple of sayings that have become almost universally accepted. One is “Some will. Some won’t. So what? Next.” The other is “You can’t say the right thing to the wrong person and you can’t say the wrong thing to the right person.” In essence, they’re saying that it’s a numbers game. It’s volume that matters. Quantity over quality. Your presentation isn’t that important, it’s how many times you give it that’s important. The more people you talk to, the better your chance of success. For several years I bought into that philosophy, but at some point I began to realize that it preaches the wrong doctrine, that
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The Psychology of Customer Service

Here is the transcript from the video: Ty – Hi, my name is Ty Bennett, I’m the author of The Power of Influence and The Power of Storytelling and in today’s video we are going to share with you the Psychology of Customer Service. I say we because I have a coaching client and friend Sydne Jacques here with me in studio and Sydne and I will be doing this video together. Sydne, thanks for being here. Sydne – I’m happy to be here. Ty – Sydne, let me brag on you for a minute – for those of you who don’t know Sydne – she is the Founder and CEO of Jacques and Associates, which is an multi-million dollar, award-winning engineering firm. Sydne is the also an amazing speaker and expert on creating distinction and as we were discussing customer service one day, we broke down the psychology of
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Become More Influential in 2012

Many of you have been following my blog and watching my video series on storytelling. I truly believe that storytelling is the most influential form of communication when it comes to speaking, selling, leading or teaching. That is why I am excited to tell you about my full video training program – Facts Tell Stories Sell. This program will dive deep into the art and science of storytelling to make you a more persuasive and proficient communicator. But as an added bonus, I am giving 12 months of coaching away for free. To Learn More and Register CLICK HERE
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Storytelling For Speaking & Selling (Video 3)

Thousands of people have watched the first two videos in my free video series on Storytelling for Speaking & Selling and video #3 is now up. You can watch it by clicking here. This series is for anyone who is involved in speaking, selling, leading or teaching. If you haven’t seen the first two videos – register at the link below. www.influencethroughstories.com
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Storytelling for Speaking & Selling (Video 2)

The feedback on the first video in my free series on Storytelling for Speaking & Selling has been tremendous. Video #2 is now available. Click Here To Watch In the second video I will teach you the step by step blueprint on how to craft an influential story. Have you ever wondered why some people’s stories are so relatable, engaging and compelling? After you watch this video – you won’t wonder anymore. To register for all of the videos – go to www.influencethroughstories.com
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StoryTelling For Speaking & Selling (Video 1)

If you are involved in speaking or selling then you know how important it is to engage your audience/prospect emotionally to get them to take action or respond to your message. In an effort to help you be more effective at this I am putting out a free video training series on how to tell stories that move people. You can access the first video by clicking on this link.
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