Relevant Leadership Blog

How To Engage Your Audience/Prospect

(Book Excerpt from The Power of Storytelling – As an influencer your purpose is to do one thing: engage the audience. What do you think it means to engage? According to Webster’s, to engage means to cause someone to be involved; to attract their attention; to engross them. If you are teaching, leading, selling or speaking, your purpose is to engage your audience. Above all, you want to grab their attention and get them involved. Your prospect, client, customer, employee, team member, or student has to be engaged or they won’t buy your product, act on your idea or

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Should You Give Sales Presentations or Have Sales Conversations (Part 2)

Let’s continue our conversation on sales presentations vs sales conversations. If you didn’t read part 1 – you can do so by clicking on the previous post below. Before we dive into particulars – I want to continue to discuss the mindset of this approach. I had an interesting conversation last week that will help you understand my thought process toward this. Last week I was at the National Speakers Association Conference. While I was there I met many other speakers and the typical conversation started by someone asking – what do you speak on? I was asked what do

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