Relevant Leadership Blog

If you have been in sales for very long, there is a good chance someone has taught you Feel, Felt, Found. It usually sounds something like this: “I understand how you feel.” “Other customers have felt the same way.” “But what they found was…” There is a reason the framework became popular. It acknowledges the objection rather than immediately arguing with it. It introduces social proof. And it gives the salesperson a structure for responding. But there is also a problem. Customers have heard it. A lot. When delivered poorly, Feel, Felt, Found can sound less like empathy and more

In a competitive selling environment, one of the biggest challenges is not convincing a customer that your product is good. It is helping them understand why you are different. Think about the language used in most sales conversations. “We provide great service.” “We really understand our customers.” “Our solution is easy to implement.” “We have an experienced team.” “We are committed to your success.” There is nothing wrong with those statements. In fact, they may all be true. The problem is that your competitors are saying them too. When everyone makes similar claims, even meaningful differences begin to sound the

  Hello and welcome to the Redefining Hyperformance Podcast. My name is Ty Bennett, and every week I bring you a short, quick episode with something that hopefully is very practical, something that you can use, and over the next couple of minutes, we’re going to dive in. Every once in a while, we will bring some longer form interviews with somebody who I think adds to the conversation around high performance. But today. I want to share with you the 4 questions you need to answer when presenting. I don’t know if you present on a regular basis. That’s

Some stories don’t just inspire you – they change you. Damon West went from being sentenced to 65 years in prison to becoming a best-selling author and keynote speaker impacting millions. Our conversation is honest, intense, and unforgettable. I can’t wait for you to hear it.

Hello, my friends, and welcome back to the Redefining High Performance Podcast. I appreciate you being with me every week as I share short, quick episodes. If you’re new, finding us for the very first time, every week I bring to you a 10-minute or less podcast that just brings out some key ideas, something actionable that you can take and use within your week. The exception to that is about once a month, I bring a long-form interview and this is somebody who is incredible. The guests that I’ve had just bring a unique perspective to the conversation of

  Perfectionism – The fear of not being good enough, so you try to be flawless—and end up stuck. Comparison – Measuring your worth against others to validate your value—fear disguised as self-doubt. Procrastination – Putting things off isn’t laziness—it’s often fear pretending to wait for “the right time.” People-Pleasing – When you fear rejection, you trade authenticity for approval. Imposter Syndrome – Fear tells you you’re not ready, even when you are. Overthinking – Fear’s favorite strategy: keep you stuck in analysis instead of taking action. Avoidance – If you fear discomfort, you avoid the work that leads to

https://youtu.be/H8wHTBJwRQgWhat Is the best advice you have ever received? Was it a coach telling you, “When you quit, you fail.” Or maybe it was a friend who said, “It’s ok to say no.”Or perhaps it was your Mom who told you to wear clean underwear.  In any case, advice from the right person at the right time can often change our perspective. That is what happened to me the first time I met Dr. Stephen Covey.  The advice he gave me at first seemed specific but I have found it to be more general and has shaped my mindset.  When Stephen Covey found out I was