The Election Demonstrates Marketing Not Leadership

Over the last six months I have had numerous leaders ask me “If you believe partnership is the new leadership then how do you explain Trump’s leadership success?” I agree that Trump’s approach is not about partnership. He doesn’t focus on building relationships, investing in people or following nearly anything I teach to leaders in my books or speeches. The error is in the assumption that the election is a demonstration of leadership – it’s not. The Election demonstrates Marketing not Leadership. Love him or hate him – what Trump has been is a good marketer. So here is a quick three steps to marketing we can all learn from. He’s gained a lot of attention. That is the first thing you need to do to build a brand & stand out. The killer to a candidate or business for that matter is obscurity – remaining unknown. He’s differentiated himself
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Advice From Joseph Stalin That Will Change The Way You Communicate

I am currently working with Colorado Children’s Hospital to help them develop their story for their upcoming fundraising campaign. Colorado Children’s is a remarkable facility that has moved to the number three ranked children’s hospital in the nation and the goal for this upcoming campaign is over $300 Million dollars.   How impactful would your communication need to be to raise over $300 million?   As we had our initial meeting I shared a thought that is helping to shape the story and it is an important concept for every communicator to understand if they want to be effective and influential.   The concept comes from a quote from Joseph Stalin. (It may be hard for you to get your head around a mass murderer’s advice being applicable to a hospital that saves millions of lives – but go with me for a minute).   Stalin said, “One man’s death
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