How To Tell A Story That Moves People

(Book Excerpt From The Power of Storytelling – https://bit.ly/17T5ctj) Great storytellers focus on the audience. They have done their homework, they know who they are speaking to, and they pay close attention to how the audience is responding, whether through their words, their laughter, or through their eyes and body language. Only when you truly know your audience can you make your message about them. That is what creates influence, and the most important facet of making it about them is to tie your message into their primary motivations. If you find out what drives them, what their hot button is, and make your message align with that drive, you are golden. Researchers have identified four primary categories that motivate people. I call them the four P’s: Pleasure, Prestige, Payoff, Productivity. As we examine them, it’s easy to see how each has universal appeal. Pleasure – People naturally seek enjoyment.
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Influence Comes Down to The Three C’s

Have you ever wondered what makes someone influential? Why did people follow Gandhi? Or Martin Luther King Jr.? What makes leaders, entrepreneurs, politicians or salespeople influential? These are the questions I have asked myself for years. In my career I have had a chance to work with and share the stage with some of the greatest influencers in the world and I’ve studied them. I’ve watched their way of being, their interactions, the way they treat people and I’ve tried to understand this elusive quality we call influence. The great thing that I’ve discovered about influence is that it comes down to just three things. More importantly though, these are things that we control. So if you want to be more influential, then work on improving the three C’s. – Character – Competence – Communication 1st C – Character Billionaire John Huntsman once said, “There are no moral shortcuts in
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