How To Tell A Story That Moves People

(Book Excerpt From The Power of Storytelling – https://bit.ly/17T5ctj) Great storytellers focus on the audience. They have done their homework, they know who they are speaking to, and they pay close attention to how the audience is responding, whether through their words, their laughter, or through their eyes and body language. Only when you truly know your audience can you make your message about them. That is what creates influence, and the most important facet of making it about them is to tie your message into their primary motivations. If you find out what drives them, what their hot button is, and make your message align with that drive, you are golden. Researchers have identified four primary categories that motivate people. I call them the four P’s: Pleasure, Prestige, Payoff, Productivity. As we examine them, it’s easy to see how each has universal appeal. Pleasure – People naturally seek enjoyment.
Continue Reading

8 Tips That Will Make Your Presentations Great

I spent one day and a half with eight executives from a national association helping them develop their presentation skills. We dissected every aspect of presenting from how you open to how you close. We worked on storytelling, creating engagement and adding humor. I had them speak in front of their peers and we filmed them, critiqued them and improved together. Here are the Top 8 Tips (according to the executives) That Will Make Your Presentations Great. 1. Focus on the audience. Forget perfection in your presentation and aim for connection with your audience. 2. Develop your presentation and then your power point. Remember your power point is meant to support your message – it is not your presentation. 3. Turn you presentation into a conversation by adding “You” focused questions. (Questions that contain the word “You” making it about the audience) 4. Craft stories that are struggle to solution.
Continue Reading