How To Tell A Story That Moves People

(Book Excerpt From The Power of Storytelling – https://bit.ly/17T5ctj) Great storytellers focus on the audience. They have done their homework, they know who they are speaking to, and they pay close attention to how the audience is responding, whether through their words, their laughter, or through their eyes and body language. Only when you truly know your audience can you make your message about them. That is what creates influence, and the most important facet of making it about them is to tie your message into their primary motivations. If you find out what drives them, what their hot button is, and make your message align with that drive, you are golden. Researchers have identified four primary categories that motivate people. I call them the four P’s: Pleasure, Prestige, Payoff, Productivity. As we examine them, it’s easy to see how each has universal appeal. Pleasure – People naturally seek enjoyment.
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What Country Music Taught Me About Public Speaking

When I was 16 years old, I had a girlfriend who slowly but surely converted me to country music. It started with Garth Brooks’ Standing Outside The Fire. – (https://www.youtube.com/watch?v=Jh499tJV_sY) Then it was Tim McGraw, Toby Keith and pretty soon I was hooked. Country music songs are great because they have much more of a story to them than most other genres of music. (I know what the haters are thinking – “my dog died, my wife left me, etc…) And within the stories of country music songs there is an incredible lesson for anyone who speaks to groups or gives presentations. I first recognized this pattern with Tim McGraw’s song – Don’t Take The Girl. Read the lyrics and then I’ll tell you how it applies. Don’t Take The Girl Johnny’s daddy was taking him fishin’ When he was eight years old A little girl came through the front
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