People Buy For Two Reasons
Last week my good friend Bob Burg wrote a post titled – The Two Reasons We Really Buy. In the post – he quoted the COO of WinWholesale who said, “People buy only two things: solutions to problems and good feelings.” I completely agree and I want to make a point on how you can do both. You can provide solutions and good feelings by selling through storytelling. The best salespeople are great storytellers. Stories engage, persuade and move people to action. They bring the emotional connection to the selling process (good feelings). Great stories also follow a blueprint of
November 19, 2012
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