Value Precedes Influence
In the 1940’s a small boutique financial services firm was just beginning to finally see a bit of success. They had started out when two people came together with the hopes to create something great. They decided at this point to add someone to their marketing department. They found a guy named Charles Engle – a journalist by background who at the time was working as an editor of a magazine, that had just started to have some experience in advertising and marketing and he found that he really loved that much more than he loved journalism. So when this