The Goal is Connection, Not Perfection

When it comes to communication, whether you are speaking to a large audience, selling to an individual, teaching a class or having a conversation with your spouse, I believe that most of us aim at the wrong target. When you read any book on communication, or if you ask anyone what their goal is for their presentation – they will talk about making it perfect. They want you to have the right opening, structure the presentation correctly, back up every point, make it engaging, and close in a memorable way. I agree with all of those concepts (in fact I teach them) but I believe we miss the mark if we focus on perfection. Instead the focus of our communication should be connection. Think about this for a moment. The golden rule of business is that people do business with and refer business to people they know, like and trust.
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