Let Your Customers Drive Business Decisions

I have four little kids under the age of 8 and at our house we love movies. Disney recently came out with a new Princess movie called Frozen, which is a fantastic, animated musical in classic Disney fashion. The story is about an Ice Princess and of course there are unlikely heroes, surprising bad guys, and hilarious characters. The marketing lesson from this movie, however comes from the soundtrack. The Frozen soundtrack has become a breakout success. My kids can sing every word, as millions of others can I am sure. The album received widespread critical acclaim by music critics and debuted at No. 18 on the Billboard 200 chart. As of February 12, 2014, the soundtrack has sold 952,000 copies in the US and has topped the Billboard album chart four weeks. The album was certified Gold by the Recording Industry Association of America, and peaked at No. 1
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