Relevant Leadership Blog

Be With Your People

Building genuine relationships with those you lead is key for being a successful leader – a partner leader. One of the best ways to do this is to be with those you lead. Spend time with the people you serve. Rub shoulders with them. Live where they live. Understand what their duties are, their responsibilities, their challenges. See things from their vantage point, at eye level. The Marine Corps calls this “eyeball” leadership, where officers take time to walk in lockstep with those they are training and experience exactly what they are experiencing. They get in the trenches with them,

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Customer Service Isn’t Costly, But It’s Priceless

A coaching client of mine heads up sales for an event rental company in California. In one of our phone calls she shared a line that resonated with me – “Customer Service isn’t costly, but it’s priceless.” I completely agree with this statement. Customer service is priceless because of the results that it creates. When we simply provide the type of customer service that is expected then we rarely build relationships and never build loyalty. Loyalty and repeat business are the result of impressive or amazing customer service. Let me give you an example. I was speaking for a group

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Three Things The Right Story Can Do For You

Gary Vaynerchuck, the Wine Library TV star and bestselling author of Crush It! said, “Storytelling is by far the most underrated skill in business.” The reason that statement is true is because stories make you, your products and your brand relatable, engaging, and multidimensional. If we are in the interview process we want to be liked and remembered. If we are in sales we want our product to be chosen over all of the competition.  And every company in the world wants their brand to be valuable in the minds of consumers. Well-told stories in the business world create three

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Value Precedes Influence

In the 1940’s a small boutique financial services firm was just beginning to finally see a bit of success.  They had started out when two people came together with the hopes to create something great.  They decided at this point to add someone to their marketing department.  They found a guy named Charles Engle – a journalist by background who at the time was working as an editor of a magazine, that had just started to have some experience in advertising and marketing and he found that he really loved that much more than he loved journalism.  So when this

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Advice From Joseph Stalin That Will Change The Way You Communicate

I am currently working with Colorado Children’s Hospital to help them develop their story for their upcoming fundraising campaign. Colorado Children’s is a remarkable facility that has moved to the number three ranked children’s hospital in the nation and the goal for this upcoming campaign is over $300 Million dollars.   How impactful would your communication need to be to raise over $300 million?   As we had our initial meeting I shared a thought that is helping to shape the story and it is an important concept for every communicator to understand if they want to be effective and

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Tell A Good Story (Shark Tank Tip #5)

I am a huge proponent of telling a good story. As the author of The Power of Storytelling and a speech coach – this is one area that personally resonates with me. It is also a key strategy to influence the Sharks or any prospect or audience when you are presenting. So – the fifth presentation tip from Shark Tank is – Tell a Good Story. In the first post we learned to personalize your presentation. In post two we discovered that people buy you. In post three we recognized the importance of knowing your numbers. And the fourth post

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Business Is About Relationships

This week is Relationship Week and I wanted to give you a gift. Here is a link to download the MP3 audios of my six hour program – Business Is About Relationships. These audios explore all aspects of building relationships with interviews that include bestselling authors Bob Burg and Mike Robbins. Click here to download and enjoy – https://leadershipinc.com/downloads/shop/Business-is-about-relationships.zip

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Interview With The Harvey Mackay

Most people know who of Harvey Mackay, but in case you don’t – Harvey is one of the bestselling authors of all time who is best known for his runaway bestseller – Swim With The Sharks Without Being Eaten Alive. I had a chance to interview Harvey about his new bestselling book – The Mackay MBA of Selling in The Real World and he shared some awesome insights. To listen – CLICK HERE

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What Are You Really Selling?

I’m sure that many of you who speak, lead or teach don’t view yourself as being in sales. The truth is, however, we are all in sales. Whether its a product, a service, a vision, an idea, a strategy or ourselves that we are trying to promote, it is all sales. I think we would do better to embrace that principle and learn to sell effectively. With that in mind – what are you selling? Your answer may be a specific product or service, but what are you really selling? As an influencer you need to recognize what people are

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The Goal is Connection, Not Perfection

When it comes to communication, whether you are speaking to a large audience, selling to an individual, teaching a class or having a conversation with your spouse, I believe that most of us aim at the wrong target. When you read any book on communication, or if you ask anyone what their goal is for their presentation – they will talk about making it perfect. They want you to have the right opening, structure the presentation correctly, back up every point, make it engaging, and close in a memorable way. I agree with all of those concepts (in fact I

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