Relevant Leadership Blog

All Excuses Are Equal

Over 10 years ago we were a couple weeks away from our first child being born. I was busy growing our business and Sarah was getting everything ready at home. I started the process of recruiting a new sales rep. We had a great discussion and he seemed like this could be a good fit. The next day Sarah went into labor early and our daughter was born. The whirlwind of our first baby took over. We were at the hospital making sure mother and baby were great. Then we brought her home and were trying to figure out what

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Stop Giving Sales Presentations (Have Sales Conversations)

  If you are teaching, leading, selling or speaking, your purpose is to engage your audience. Above all, you want to grab their attention and get them involved. Your prospect, client, customer, employee, team member, or student has to be engaged or they won’t buy your product, act on your idea or implement your plan. Without engagement, there is no influence. In the spirit of engagement, I believe that we should move from giving sales presentations to having sales conversations. There’s a huge difference between the two. A sales presentation, by definition, is a monologue, while a sales conversation is a dialogue—it involves both parties

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4 Steps to Effective Networking

 Step 1. – Focus on the 1 you are talking to. Don’t look around the room or be distracted by your phone. Focus only on the 1 person in front of you. Step 2 – Follow the rule of 2. In an effort to make the conversation about them & not about you. Anytime they share something about themselves, ask 2 questions before you share anything about yourself.   Step 3 – Say their name 3 times. This will help you remember their name, so weave it into the conversation 3 times.   Step 4 – Do something 4 them.

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The Foundation For Sales Success

What is the key to success in sales? Is it product knowledge? Is it selling benefits instead of features? Is it your ability to ask questions? To present? All of these are important skills and make an impact but I would say there is a foundational key to success for any sales person regardless of what they are selling. In my twenties I built a multi-million dollar sales organization. In my thirties I have spoken for hundreds of sales organizations. I have spoken to salespeople who sell cars, insurance, skin care, advertising, software, houses, medical equipment, pharmaceuticals, tractors, beverages, pest

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10 Storytelling Secrets

People love stories. More importantly, stories engage emotion which prompts people to respond, take action or buy your products.  Stories engage emotionally and people take action based on emotion.  These 10 Storytelling Secrets will help you on your way to becoming an effective communicator. In storytelling your focus is on the audience. Tell it for them not for you. The goal of storytelling in business is not perfection, but rather connection with your audience. Your purpose is to engage your audience. Without engagement there is never any influence. Find your voice and strike a balance between credibility and relatability. An

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The Key To Growth, Change and Achieving Your Goals

An MIT psychologist named Kurt Lewin is often called the father of social psychology. It was his research that resulted in Force Field Analysis, a formula that explains why people – and businesses – either stay in the same place or move in a new direction. He postulated that, “An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to maintain the status quo.” In other words, if the driving forces and the restraining forces are equal, it’s like pushing the brake and the gas pedal

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5 Mistakes That Will Kill Your Culture – Week 5

  Your culture will be your catalyst to outperform the competition and provide the type of service that creates loyalty. It’s what takes you from success to significance in the eyes of your customers.  For the past four weeks, we have been taking a look at the five mistakes that will kill your culture and today we will discuss the fifth and final mistake that will certainly kill your culture – Not Investing in Your Culture.  To review, the five mistakes are: Hire For the Wrong Reasons Focus on Tasks and Not Purpose Preach Values That You Don’t Live Incentivize

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5 Mistakes That Will Kill Your Culture – Week 4

  Your culture will be your catalyst to outperform the competition and provide the type of service that creates loyalty. It’s what takes you from success to significance in the eyes of your customers.  This week we are continuing to break down the 5 Mistakes That Will Kill Your Culture. They are: Hire For the Wrong Reasons Focus on Tasks and Not Purpose Preach Values That You Don’t Live Incentivize the Wrong Activities Not Investing in Your Culture Last week we took a deeper look at the mistake of preaching values that you don’t live – click to see last

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How To Win The Sales Number Game

In my previous life – haha, in my twenties – my brother and I built a large business in direct sales. We had a substantial sales team that focused on selling nutritional supplements through doctors’ offices. In the direct-sales industry there are a couple of sayings that have become almost universally accepted. One is “Some will. Some won’t. So what? Next.” The other is “You can’t say the right thing to the wrong person and you can’t say the wrong thing to the right person.” In essence, they’re saying that it’s a numbers game. It’s volume that matters. Quantity over

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The True Measure of Leadership

Who is the best football coach in the history of the National Football League? If you were to go by who has won the most Super Bowls then it is tie between Chuck Noll and Bill Belichick, who have both won four Super Bowls. If you were to judge by winning percentage then Vince Lombardi is the best coach with a winning percentage of .740. If we judge football coaches as leaders then is winning percentage or titles won the correct barometer? Is it fair to judge a leader simply by the number of followers they have – like a

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