Relevant Leadership Blog

Am I A Good Listener?

Steven Ash, “The Career Doctor” developed this listening test. It is a great way to see where you rate as a listener. Good luck! Give yourself 4 points if the answer to the following questions is Always; three points for Usually; two points for Rarely; and one point for Never.   __ Do I allow the speaker to finish without interrupting? __ Do I listen “between the lines”; that is for the subtext? __ When writing a message, do I listen for and set down the key facts and phrases? __ Do I repeat what the person just said to

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People Do Business With People They Know, Like, Trust and Value

There’s a fundamental rule of business that states: “People do business with people they know, like and trust.” We’ve all heard that, and even repeated it, but ultimately it is wrong. Ok, maybe wrong is not the right word. But the rule is incomplete. The truth is, people do business with people they know, like, trust and VALUE. Honesty and likeability are important, but if people don’t see you as valuable, they will never do business with you. If you don’t come across as professional, knowledgeable, and credible with the right skill set to get the job done, you will

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Create Great Experiences & They Will Come Back

Last week I took my family to try a new pizza place by our house – Blaze Pizza. When we went to pay, the cashier told us that the man at the back of the line was covering our meal and the other family in line as well. I told him it wasn’t necessary but he insisted and so we thanked him for his kindness. Then as I waited for our pizza I talked to our generous new friend and he shared one of the best marketing ideas I have ever heard. He is friends with the franchisee who owns

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All Excuses Are Equal

Over 10 years ago we were a couple weeks away from our first child being born. I was busy growing our business and Sarah was getting everything ready at home. I started the process of recruiting a new sales rep. We had a great discussion and he seemed like this could be a good fit. The next day Sarah went into labor early and our daughter was born. The whirlwind of our first baby took over. We were at the hospital making sure mother and baby were great. Then we brought her home and were trying to figure out what

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Stop Giving Sales Presentations (Have Sales Conversations)

  If you are teaching, leading, selling or speaking, your purpose is to engage your audience. Above all, you want to grab their attention and get them involved. Your prospect, client, customer, employee, team member, or student has to be engaged or they won’t buy your product, act on your idea or implement your plan. Without engagement, there is no influence. In the spirit of engagement, I believe that we should move from giving sales presentations to having sales conversations. There’s a huge difference between the two. A sales presentation, by definition, is a monologue, while a sales conversation is a dialogue—it involves both parties

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4 Steps to Effective Networking

 Step 1. – Focus on the 1 you are talking to. Don’t look around the room or be distracted by your phone. Focus only on the 1 person in front of you. Step 2 – Follow the rule of 2. In an effort to make the conversation about them & not about you. Anytime they share something about themselves, ask 2 questions before you share anything about yourself.   Step 3 – Say their name 3 times. This will help you remember their name, so weave it into the conversation 3 times.   Step 4 – Do something 4 them.

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The Foundation For Sales Success

What is the key to success in sales? Is it product knowledge? Is it selling benefits instead of features? Is it your ability to ask questions? To present? All of these are important skills and make an impact but I would say there is a foundational key to success for any sales person regardless of what they are selling. In my twenties I built a multi-million dollar sales organization. In my thirties I have spoken for hundreds of sales organizations. I have spoken to salespeople who sell cars, insurance, skin care, advertising, software, houses, medical equipment, pharmaceuticals, tractors, beverages, pest

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10 Storytelling Secrets

People love stories. More importantly, stories engage emotion which prompts people to respond, take action or buy your products.  Stories engage emotionally and people take action based on emotion.  These 10 Storytelling Secrets will help you on your way to becoming an effective communicator. In storytelling your focus is on the audience. Tell it for them not for you. The goal of storytelling in business is not perfection, but rather connection with your audience. Your purpose is to engage your audience. Without engagement there is never any influence. Find your voice and strike a balance between credibility and relatability. An

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The Key To Growth, Change and Achieving Your Goals

An MIT psychologist named Kurt Lewin is often called the father of social psychology. It was his research that resulted in Force Field Analysis, a formula that explains why people – and businesses – either stay in the same place or move in a new direction. He postulated that, “An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to maintain the status quo.” In other words, if the driving forces and the restraining forces are equal, it’s like pushing the brake and the gas pedal

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5 Mistakes That Will Kill Your Culture – Week 5

  Your culture will be your catalyst to outperform the competition and provide the type of service that creates loyalty. It’s what takes you from success to significance in the eyes of your customers.  For the past four weeks, we have been taking a look at the five mistakes that will kill your culture and today we will discuss the fifth and final mistake that will certainly kill your culture – Not Investing in Your Culture.  To review, the five mistakes are: Hire For the Wrong Reasons Focus on Tasks and Not Purpose Preach Values That You Don’t Live Incentivize

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