Relevant Leadership Blog

In my first post on Presentation Tips from Shark Tank, we discussed how to personalize your message. The second tip from Shark Tank is that People Buy You. There is a familiar adage in sales and marketing that says, “You are not the message, you are the messenger.” I couldn’t disagree more. Have you ever been to a used car lot and been hounded by a slimy, annoying used car salesman? You can’t tell me that the salesman doesn’t affect the sale. This principle is true across the board. -The students buy the teacher first. -The audience buys the presenter