People Buy You (Shark Tank Tips)

In my first post on Presentation Tips from Shark Tank, we discussed how to personalize your message. The second tip from Shark Tank is that People Buy You. There is a familiar adage in sales and marketing that says, “You are not the message, you are the messenger.” I couldn’t disagree more. Have you ever been to a used car lot and been hounded by a slimy, annoying used car salesman? You can’t tell me that the salesman doesn’t affect the sale. This principle is true across the board. -The students buy the teacher first. -The audience buys the presenter first. -The shark buys the entrepreneur first. So let’s change the adage – “You are the first message people buy and you are the messenger.” On Shark Tank you will often hear the sharks say, “I love you and I would love to do business with you…” What are they
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