Over the last few years, I have spoken to hundreds of thousands of people involved in every kind of business you can imagine. I’ve spoken to retail businesses, fast food, insurance, health care, direct sales, government workers, lawyers, and the list goes on and on. One of things that I have come away with is the Growth/Death Analogy. When it comes to growth, business are just like people. A business is either growing or it’s dying. There really is no maintaining. With a business there is always attrition – so there has to be growth just to maintain status quo.