Relevant Leadership Blog

The Golden Rule Of Business is Wrong

They say that the golden rule of business is – “People Do Business With People They Know, Like and Trust.” We’ve all heard that, and even repeated it, but ultimately – it is wrong. Ok – maybe wrong is not the right word. The Golden Rule is incomplete. The truth is people do business with people they know, like, trust and VALUE. Honesty and likeability are important, but if people don’t see you as valuable – they will never do business with you. If you don’t come across as professional, knowledgeable, with the right skill set to get the job

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