The Communicator’s Balance

The purpose of communication is to engage your audience, and engagement hangs on a delicate balance between credibility and relatability. Influencers need to understand that balance and work to be both credible and relatable. This is why it’s important: •If your audience doesn’t see you as credible, they won’t care. •If your audience doesn’t see you as relatable, they won’t respond. I know I’ve missed the mark on this balance many times. As a young entrepreneur I sat in front of many people who seemed to like me and enjoyed having me around but they would never follow my vision or buy my products. I had to face reality that I wasn’t very credible in their eyes and so my vision didn’t carry any weight. The interesting thing was once I overcame that and started to have success I had the opposite reaction. I had several people who would listen
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