Leaders Are Salespeople

  Last week I had a call with a CEO for a company I’m speaking for in a few weeks. He started the call by saying, “We are interested in your message around storytelling but our leaders don’t sell anything, I just believe storytelling is a crucial business skill.” I agree that storytelling is a key skill for leaders to develop. He told me more about the leaders that would be in the room when I speak. He explained their roles, challenges, fears and successes. He said he wanted to create common language so they would tell a unified story and he wanted to have me give them insights on how to tell stories effectively. I asked if there was a key story they need to tell or a scenario where they need to use storytelling. He said, “These leaders have to present often to the board to get buy
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