The Election Demonstrates Marketing Not Leadership

Over the last six months I have had numerous leaders ask me “If you believe partnership is the new leadership then how do you explain Trump’s leadership success?” I agree that Trump’s approach is not about partnership. He doesn’t focus on building relationships, investing in people or following nearly anything I teach to leaders in my books or speeches. The error is in the assumption that the election is a demonstration of leadership – it’s not. The Election demonstrates Marketing not Leadership. Love him or hate him – what Trump has been is a good marketer. So here is a quick three steps to marketing we can all learn from. He’s gained a lot of attention. That is the first thing you need to do to build a brand & stand out. The killer to a candidate or business for that matter is obscurity – remaining unknown. He’s differentiated himself
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