Three Things The Right Story Can Do For You

Gary Vaynerchuck, the Wine Library TV star and bestselling author of Crush It! said, “Storytelling is by far the most underrated skill in business.” The reason that statement is true is because stories make you, your products and your brand relatable, engaging, and multidimensional. If we are in the interview process we want to be liked and remembered. If we are in sales we want our product to be chosen over all of the competition.  And every company in the world wants their brand to be valuable in the minds of consumers. Well-told stories in the business world create three fantastic results. Stories magnify memory, causing your audience to retain your message. Stories amplify meaning, causing your audience to apply your message. Stories increase motivation, causing your audience to relate emotionally and take action. The largest franchise business in the world is Subway. With over 35,000 locations, Subway surpassed McDonald’s
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Real Leadership Is About Building Leaders Not Followers

Ralph Nader said that, “The function of leadership is to produce others leaders, not just other followers.”  If that is true then the question becomes how do you produce other leaders? And if our focus is on empowerment and leadership development then the legacy of a leader is not what they do when they are at the helm, but rather what happens after they leave. Two years ago, with this thought process in place, I had a chance to test out some of my theories on leadership and can now measure the result. In June of 2013 I was put in as the President of the Mountain West Chapter of The National Speakers Association. This position was a one year commitment and I wanted to not only make an impact during that year but I wanted to set it up for the chapter to continue to thrive after my term
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Don’t Give Up On Your Dream – The Jeremy Lin Story

With the NBA Playoffs in full swing and some amazing buzzer beaters over the last week I was reminded of my favorite sports story of the last few years and wanted to share again an article I wrote three years ago. I love the sport of basketball and if you are a basketball fan like me you have probably been swept away by Linsanity! For those of you going “Huh?” – let me explain. Jeremy Lin who, at the time of my writing this has now started five games for the New York Knicks, has taken the basketball world by storm. His output has been amazing. The New York Knicks have won all five games. But Jeremy Lin’s story has inspired me and so many others to not give up on our dreams. Jeremy Lin didn’t receive a single scholarship offer to play basketball in college. Instead he walked on
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Three Leadership Approaches – Three Different Results

I believe we choose the level of influence we have with our people based on the approach to leadership we choose to take. In my observation there are three distinct approaches to leadership and each derives a different result. 1. Pretentious Leaders create contempt. Pretentious leaders are driven by ego. Their focus is not on their people, it’s on them. When a leader is conceited, fake, disinterested or abrasive, they create a feeling of contempt with their people. The lack of respect erodes trust and causes desires to undermine the leader’s authority. It’s easy to blame problems on your people and even to fire people who seem to be a thorn in your side, but I want to be clear that bad leadership most often creates contempt. 2. Positional Leaders create compliance. When leaders rely on position or authority they are not truly leading. People don’t follow titles, they follow
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