People Buy You (Shark Tank Tips)

In my first post on Presentation Tips from Shark Tank, we discussed how to personalize your message. The second tip from Shark Tank is that People Buy You. There is a familiar adage in sales and marketing that says, “You are not the message, you are the messenger.” I couldn’t disagree more. Have you ever been to a used car lot and been hounded by a slimy, annoying used car salesman? You can’t tell me that the salesman doesn’t affect the sale. This principle is true across the board. -The students buy the teacher first. -The audience buys the presenter first. -The shark buys the entrepreneur first. So let’s change the adage – “You are the first message people buy and you are the messenger.” On Shark Tank you will often hear the sharks say, “I love you and I would love to do business with you…” What are they
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Presentation Tips From Shark Tank (1)

My favorite show on TV is Shark Tank. If you haven’t ever seen it – it is a reality TV show where hopeful entrepreneurs pitch their business/product ideas to millionaire and billionaire investors – inviting them to invest in their companies with their own money. These investors include Mark Cuban (Owner of the Dallas Mavericks), Daymond John (Creator of FUBU) and others. I am an entrepreneur at heart. I love seeing innovative ideas and people who are creating something from scratch. I love the sacrifice and the passion. I love the negotiations and the valuation process of a pitch. But the thing that I love the most about Shark Tank is what we can learn about giving presentations from the entrepreneur’s presentations. When I was in High School I competed in an entrepreneurship competition against 10,000 other kids. In the competition we had to conceive of a business, write a
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Needs, Fears and Victories

Last Friday I had a chance to mastermind with a group of amazing speakers. I came away inspired and empowered with new ideas and strategies. One of the philosophies that was shared by Chad Hymas is something that everyone who is in business should consider. Chad asked the question – What Are The Needs, Fears & Victories of Your Clients? Think about what you do and ask yourself these three questions: 1. Am I successfully meeting the needs of my clients? 2. Do I know what my clients fear and can I help them overcome it? 3. What victories have my clients had in the last year that we can build on? It is in the needs, fears and victories of our clients that we find ways to add value. It is in the needs, fears and victories that we find ways to be relevant by providing unique solutions and
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