How To Tell A Story That Moves People

(Book Excerpt From The Power of Storytelling – https://bit.ly/17T5ctj) Great storytellers focus on the audience. They have done their homework, they know who they are speaking to, and they pay close attention to how the audience is responding, whether through their words, their laughter, or through their eyes and body language. Only when you truly know your audience can you make your message about them. That is what creates influence, and the most important facet of making it about them is to tie your message into their primary motivations. If you find out what drives them, what their hot button is, and make your message align with that drive, you are golden. Researchers have identified four primary categories that motivate people. I call them the four P’s: Pleasure, Prestige, Payoff, Productivity. As we examine them, it’s easy to see how each has universal appeal. Pleasure – People naturally seek enjoyment.
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How To Engage Your Audience/Prospect

(Book Excerpt from The Power of Storytelling – https://bit.ly/17T5ctj) As an influencer your purpose is to do one thing: engage the audience. What do you think it means to engage? According to Webster’s, to engage means to cause someone to be involved; to attract their attention; to engross them. If you are teaching, leading, selling or speaking, your purpose is to engage your audience. Above all, you want to grab their attention and get them involved. Your prospect, client, customer, employee, team member, or student has to be engaged or they won’t buy your product, act on your idea or implement your plan. Without engagement, there is no influence. In the spirit of engagement, I believe that we should move from giving sales presentations to having sales conversations. There’s a huge difference between the two. A sales presentation, by definition, is a monologue, while a sales conversation is a dialogue–it
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The Touchdown Of A Lifetime

In the world of college football – it is time for spring games. It is a chance to show off their skills and give their fans a little show – but for those attending the Nebraska spring game – they got more than their money’s worth. Jack Hoffman – a 7 year old brain cancer patient has been adopted by the football team. He has been their inspiration over the last two years and at their spring game – they decided to let him suit up. Not only did he suit up in the scarlet and cream – he ran the ball for a 69 yard touchdown! I love it when people think beyond themselves to do something significant – because that is when the magic happens. Take a minute to watch this touchdown of a lifetime.
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Presentation Recovery: What To Do When You Forget Your Place

We’ve all had the experience. You are presenting, going from your first point to your second and your mind goes blank. What do you do? How do you recover? Here are five ways to recover and save your presentation. 1. Pause – remember a pause is a good thing (allows your audience to reflect on the information) and chances are the audience won’t know what is going on. 2. You can repeat the last line that you just said in order to gain momentum and find your train of thought. 3. You can laugh and ask the audience for help. – Keep in mind that the audience wants you to win and will be more than willing to help if you are genuine. 4. You can make light by saying something like, “I was thinking of a great point to share with you and I forgot where I was –
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