Stitched onto the Iona basketball jerseys are the numbers 12-7-4. It is a mantra for the team created by coach Tim Cluess. It stands for: 12 months a year, 7 days a week, 4 hours a day. That’s the minimum you need to put in if you want to want to be the best.

To be the best takes hard work, there’s no way around it. You can have all the natural talent in the world, but to be the best, you have to put in the time. Legendary basketball player Kevin Durant once said “Hard work beats talent when talents fails to work hard.” Hard work will out perform talent in the long run.

Whether it’s being the best basketball player, the best student, the best leader, teacher, storyteller, parent, it all takes hard work. But the good news is you can achieve the level you want to by putting in that time, 12 months a year, 7 days a week, 4 hours a day. You’ll be amazed at what you can achieve when you live by the mantra 12-7-4.


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