Tell A Good Story (Shark Tank Tip #5)

I am a huge proponent of telling a good story. As the author of The Power of Storytelling and a speech coach – this is one area that personally resonates with me. It is also a key strategy to influence the Sharks or any prospect or audience when you are presenting. So – the fifth presentation tip from Shark Tank is – Tell a Good Story. In the first post we learned to personalize your presentation. In post two we discovered that people buy you. In post three we recognized the importance of knowing your numbers. And the fourth post presented the idea that Samples Sell. Today’s post is going to dissect telling a good story. People love stories and great presenters are great storytellers. Their stories add context, drive emotion and make your presentation memorable. In this post I am not going to dive into all the aspect of
Continue Reading

Samples Sell (Shark Tank Tip #4)

As you present a product, concept or idea – keep in mind that Samples Sell. This is the fourth presentation tip from Shark Tank. In the first post we learned to personalize your presentation. In post two we discovered that people buy you. And in post three we recognized the importance of knowing your numbers. As entrepreneurs enter the Shark Tank, they present a multitude of ideas. Their products range from food to clothing to movies. And one of the ways that the entrepreneurs seem to win over the sharks is by putting the product in their hands. When you are presenting and you can sample the product, it does something magical. It makes the abstract tangible and gives the prospect an experience with the product before they even buy. You have probably heard the saying – “The product sells itself.” Whether that is true or not, the saying is
Continue Reading

Know Your Numbers (Shark Tank Tips)

This is post number three in the series – Presentation Tips from Shark Tank. In post one – we discussed Personalizing Your Message. In post two – we discovered that People Buy You. Today’s post will remind us all that we need to Know Our Numbers. As hopeful entrepreneurs present to the sharks they present a valuation on their business. They say, “I’m asking for $100,000 for 10% equity in my business.” – which would be a $1,000,000 valuation. It is only logical that the sharks would want to know why the business is worth $1,000,000. So they ask about the sales (both units and revenue). They want to know what assets the company has, what margin they are operating on and what projected sales and growth will be. Many entrepreneurs enter the Shark Tank and get shot down because they can’t answer these questions. In other words they Don’t
Continue Reading

People Buy You (Shark Tank Tips)

In my first post on Presentation Tips from Shark Tank, we discussed how to personalize your message. The second tip from Shark Tank is that People Buy You. There is a familiar adage in sales and marketing that says, “You are not the message, you are the messenger.” I couldn’t disagree more. Have you ever been to a used car lot and been hounded by a slimy, annoying used car salesman? You can’t tell me that the salesman doesn’t affect the sale. This principle is true across the board. -The students buy the teacher first. -The audience buys the presenter first. -The shark buys the entrepreneur first. So let’s change the adage – “You are the first message people buy and you are the messenger.” On Shark Tank you will often hear the sharks say, “I love you and I would love to do business with you…” What are they
Continue Reading

Presentation Tips From Shark Tank (1)

My favorite show on TV is Shark Tank. If you haven’t ever seen it – it is a reality TV show where hopeful entrepreneurs pitch their business/product ideas to millionaire and billionaire investors – inviting them to invest in their companies with their own money. These investors include Mark Cuban (Owner of the Dallas Mavericks), Daymond John (Creator of FUBU) and others. I am an entrepreneur at heart. I love seeing innovative ideas and people who are creating something from scratch. I love the sacrifice and the passion. I love the negotiations and the valuation process of a pitch. But the thing that I love the most about Shark Tank is what we can learn about giving presentations from the entrepreneur’s presentations. When I was in High School I competed in an entrepreneurship competition against 10,000 other kids. In the competition we had to conceive of a business, write a
Continue Reading