How Does A Person Become Legendary?

I have thought a lot about the word legendary. How would you describe it? When I think about legendary people – they come from all walks of life; they lead families, countries, businesses, movements & religions. They leave their mark. They are legendary. So I developed a set of 5 questions that I am asking myself & I want to invite you to ask yourself if you want to live legendary lives. Are you focused on being important or focused on doing important work? Are you focused on how much you make or are you focused on how much impact you make? Are you worried about fitting in or focused on standing out? Are you seeking popularity or are you seeking mastery? Do you concern yourself with being served or with serving others? Save
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Resume Virtues vs. Eulogy Virtues

How do you want to be remembered?  Would you rather be known for the business deals you brokered and the fame you amassed or the people you helped and relationships you had?   David Brooks, in an editorial titled “The Moral Bucket List,” developed the concept that there are “two sets of virtues, the résumé virtues and the eulogy virtues. The résumé virtues are the skills you bring to the marketplace. The eulogy virtues are the ones that are talked about at your funeral.”   Both types of virtues are important and worth pursuing and honing, but only eulogy virtues have any lasting value and legacy.  Developing résumé virtues is fairly straightforward.  You read more books, you practice, you develop skills & you get more education.  But the development of eulogy virtues is not as clear-cut.  It involves a lifetime of making good decisions and prioritizing things of lasting value.
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Are You Known For Customer Service?

My favorite fast food restaurant is Chick-fil-a.  I love it!  I love the chicken, but it’s the service that always leaves me impressed. According to QSR Magazine’s annual drive-thru report, Chick-fil-a is statistically the most polite restaurant chain out there.  According to the report, Chick-fil-A employees said “thank you” in 95.2% of all drive-thru encounters and it really pays off.  In 2015, the chain generated more revenue per restaurant than any other chain in the US.  It’s these small pleasantries that really set Chick-fil-a apart in the industry and drives higher sales.  The company invests more in its employees and they definitely see the benefit on the bottom line.   Investing more time and effort into customer service will always pay off.  It certainly keeps me, and thousands of other Chick-fil-a customers, coming back for more.  I’ve never left Chick-fil-a without feeling like a valued customer who received superior service and that goes a long way.  
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The Lost Art of Handwritten Notes

A few weeks ago I was boarding a Delta flight from San Antonio, Texas to Salt Lake City, UT. I am a loyal Delta flyer and am often upgraded to first class as I was on this flight. When I got to my seat I found a handwritten note on my seat with two chocolates. It read: Mr. Bennett, Thank you for your continued business and loyalty as a Diamond Medallion with us! We truly appreciate you here in SAT!! Each of the first class seats had a handwritten note and some chocolate. The guy next to me was amazed at the fact that they were personalized (his talked about how he has flown over 2 million miles with Delta). It reminded me of the power of a handwritten note. It stands out. It is meaningful. It shows that you took time. That you really care. As technology makes communication
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Research Pays Off

A few weeks ago I was speaking in Omaha, Nebraska for Centris Federal Credit Union. When I got to my hotel room there was a gift basket waiting for me from the team at Centris. It was a very nice gesture but the reason I am writing about it was because they took an extra step that most people don’t take. They had done their research and the gift basket was full of things that I personally like. (Personal note: Dr. Pepper and Licorice are the keys to my heart) I was reminded of how much a little research pays off. Before you meet with a potential client, team member or partner – take a few minutes to research what they like, dislike, etc… It will give you insights into that person, allow you to personalize your approach and customize the conversation. I recently had a meeting with a potential
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When Was The Last Time You Made Someone Feel Special?

I want you to take a minute and ask yourself this question: When was the last time I made someone feel special?   When was the last time you went above and beyond to make a difference for someone? When was the last time you did something for your spouse, your kids, your team, or a stranger?   I was inspired last week on Valentine’s Day by an 8th grader named Ryan.   Last year on Valentine’s Day, as a 7th grader Ryan noticed some girls had more flowers and gifts than they could carry and others had nothing, He decided he wanted to make every girl feel special on Valentine’s Day and so Ryan made a goal to present a carnation to every girl at American Fork Junior High.   He started working odd jobs around his house and doing all he could to make enough money to carry out his goal
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One of The Biggest Keys to Influence & Charisma

  We all know someone who is charismatic. They have a charm that can inspire devotion in others. My question is: What creates that type of Charisma? What produces that type of presence? One of the biggest keys to influence and charisma is being genuinely happy for other people’s success. When someone achieves something great – do you feel threatened by their success or do you celebrate it? One of the surest signs of someone being comfortable in their own skin is how they see others and how they can separate others experiences and achievements from their own. Too many people subscribe to the idea that tearing others down actually builds you up and it’s just not true. It makes you look weak and insecure because that is where it is actually coming from. People who are secure with who they are genuinely happy for others, they celebrate their success
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Kindness Is A Better Game Plan

I could write this from a human decency standpoint and help you to see that we should be kinder to each other and extol the virtues of living this way but I also know that the people who need to read this are thinking what’s in it for me. So let me tell you why kindness is a strategy that will make you more influential. In other words – it’s a better game plan. Last week I got stuck in the middle of the chaos of Delta’s worldwide computer system going down. I was flying through Atlanta on my way to Boston. We landed at 7:30 and because of the system failure we couldn’t pull into the gate. We sat on the tarmac until 10:30 pm, there were hundreds of planes that were in our same boat so once they got the system back online it took quite a while
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If You Want To Communicate With Influence – Then Use This Phrase

When you’re the leader, the one in charge, it’s far more natural – and far easier – to lecture and command than to discuss and invite. Leaders can create caste systems within their organizations simply by language choices. When they refer to “we” as the leadership team and “you” as the employees, they create a separation in the team. If we want our people to feel like they are in a partnership with us, that we are in it together, that we are locking arms with them to accomplish the overall goal of organizational success, then we need to communicate in a way that creates partnership. The ultimate partner phrase is: “If I, will you …” Examples: “If I set aside time to help fine tune your board presentations, will you have it prepared by Friday to review?” “If I let you choose your people, will you head up the project?” “If
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The Power of a Name

There’s a new dry cleaner in my neighborhood. I went there a couple of times and then I’ve been out of town for the past month or so and I just went for the third time and as I walked in the guy working said “Ty Bennett, right?” And it surprised me.  I told him I was impressed with his ability to remember names.  He played off the complement, but was very interactive and personable during my visit. It reminded me how powerful a name was and where I learned that lesson. A few years ago I had a speech in Tulsa, Oklahoma.  I flew in late and got to the hotel.  I asked if the restaurant at the hotel was open and they said that it wasn’t. They said that there was a Panera Bread down the street that I could walk to that would still be open. So
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