Research Pays Off

A few weeks ago I was speaking in Omaha, Nebraska for Centris Federal Credit Union. When I got to my hotel room there was a gift basket waiting for me from the team at Centris. It was a very nice gesture but the reason I am writing about it was because they took an extra step that most people don’t take. They had done their research and the gift basket was full of things that I personally like. (Personal note: Dr. Pepper and Licorice are the keys to my heart) I was reminded of how much a little research pays off. Before you meet with a potential client, team member or partner – take a few minutes to research what they like, dislike, etc… It will give you insights into that person, allow you to personalize your approach and customize the conversation. I recently had a meeting with a potential
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