Resume Virtues vs. Eulogy Virtues

How do you want to be remembered?  Would you rather be known for the business deals you brokered and the fame you amassed or the people you helped and relationships you had?   David Brooks, in an editorial titled “The Moral Bucket List,” developed the concept that there are “two sets of virtues, the résumé virtues and the eulogy virtues. The résumé virtues are the skills you bring to the marketplace. The eulogy virtues are the ones that are talked about at your funeral.”   Both types of virtues are important and worth pursuing and honing, but only eulogy virtues have any lasting value and legacy.  Developing résumé virtues is fairly straightforward.  You read more books, you practice, you develop skills & you get more education.  But the development of eulogy virtues is not as clear-cut.  It involves a lifetime of making good decisions and prioritizing things of lasting value.
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Are You Known For Customer Service?

My favorite fast food restaurant is Chick-fil-a.  I love it!  I love the chicken, but it’s the service that always leaves me impressed. According to QSR Magazine’s annual drive-thru report, Chick-fil-a is statistically the most polite restaurant chain out there.  According to the report, Chick-fil-A employees said “thank you” in 95.2% of all drive-thru encounters and it really pays off.  In 2015, the chain generated more revenue per restaurant than any other chain in the US.  It’s these small pleasantries that really set Chick-fil-a apart in the industry and drives higher sales.  The company invests more in its employees and they definitely see the benefit on the bottom line.   Investing more time and effort into customer service will always pay off.  It certainly keeps me, and thousands of other Chick-fil-a customers, coming back for more.  I’ve never left Chick-fil-a without feeling like a valued customer who received superior service and that goes a long way.  
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The Lost Art of Handwritten Notes

A few weeks ago I was boarding a Delta flight from San Antonio, Texas to Salt Lake City, UT. I am a loyal Delta flyer and am often upgraded to first class as I was on this flight. When I got to my seat I found a handwritten note on my seat with two chocolates. It read: Mr. Bennett, Thank you for your continued business and loyalty as a Diamond Medallion with us! We truly appreciate you here in SAT!! Each of the first class seats had a handwritten note and some chocolate. The guy next to me was amazed at the fact that they were personalized (his talked about how he has flown over 2 million miles with Delta). It reminded me of the power of a handwritten note. It stands out. It is meaningful. It shows that you took time. That you really care. As technology makes communication
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Research Pays Off

A few weeks ago I was speaking in Omaha, Nebraska for Centris Federal Credit Union. When I got to my hotel room there was a gift basket waiting for me from the team at Centris. It was a very nice gesture but the reason I am writing about it was because they took an extra step that most people don’t take. They had done their research and the gift basket was full of things that I personally like. (Personal note: Dr. Pepper and Licorice are the keys to my heart) I was reminded of how much a little research pays off. Before you meet with a potential client, team member or partner – take a few minutes to research what they like, dislike, etc… It will give you insights into that person, allow you to personalize your approach and customize the conversation. I recently had a meeting with a potential
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